How Much Does It Cost for Family Photos in Orlando? Find Out What You’re Paying For!
- KimberlyReynoldsPhotography
- Sep 20
- 4 min read
Why Does Photography Cost What It Does?
You might wonder why photography costs as much as it does—after all, it’s just a few hours of taking pictures, right? Actually, there’s a lot more behind the scenes. Here’s a breakdown of why professional photography isn’t just about the time spent during the session:
1. Time Investment
A professional photographer spends considerable time outside of the session itself. This includes preparation, website design, creating ads, communication with clients, editing, organizing, and delivering your final images. While you might book a session for one or two hours, a photographer might spend up to 5–10 hours on the entire process, depending on the complexity of the shoot. Think of an iceberg - all you see is 10% above the water, while 90% of the bulk is below. That's a photographer's work balance in a nutshell.
2. Skill & Expertise
Photography is an art that requires years of practice, constant learning, and a sharp eye for detail. Professional photographers invest in education, workshops, and the development of their creative style, all of which contribute to their pricing.
3. High-Quality Gear & Software
Professional photographers rely on high-end cameras, lenses, lighting equipment, and editing software to produce top-tier results. Here's an idea of what a photographer might spend each year to maintain their business:
Camera Gear:A good DSLR or mirrorless camera can cost anywhere from $2,000 to $4,000 or more. Lenses range from $500 to $3,000 each, depending on the quality and type (portrait, wide-angle, etc.). Photographers usually need at least 2–3 lenses in their kit, plus backup equipment for reliability. Total annual gear upkeep (including replacements and upgrades): $3,000 to $7,000.
Lighting Equipment:Studio lights, flashes, softboxes, and reflectors can add up quickly. A decent lighting kit can cost anywhere from $500 to $3,000, and it’s essential to replace bulbs, batteries, and other components periodically.Total annual cost for lighting equipment: $500 to $2,000.
Editing Software:Photoshop, Lightroom, and other editing programs are essential tools for professional photographers. Adobe’s Creative Cloud, which includes both programs, costs around $120 a year per user. Plus, some photographers invest in advanced retouching software, plug-ins, and storage tools.Total annual software costs: $500 to $1,000. And don't foget the website and all the hours that goes into the finest details (my website is my baby, I've poured sweat and tears into it).
Insurance and Maintenance:Photographers often have insurance to cover their gear and business, which can run around $500 to $1,500 per year. Regular maintenance of gear also adds to costs—especially for higher-end equipment, where regular servicing is key to keeping things running smoothly.
4. Customized Service & Customer Experience
You’re not just paying for the photographer’s time and gear, but also for their ability to create an experience tailored to you and your family. Photographers spend time customizing sessions, choosing locations (we call this location scouting) , helping with wardrobe advice, and curating a look that best fits your family’s personality. Your photos will reflect that extra care!
Example Pricing Breakdown: Family Session in Orlando
As a local Orlando photographer, here’s an idea of what you might expect to pay for a family session, keeping in mind the factors I just mentioned:
Mini Sessions (30–45 minutes): $200–$350
Ideal for small families or quick shoots in one location.
Standard Sessions (1–2 hours): $400–$600
Includes multiple locations, outfit changes, and extensive editing.
Extended Sessions (2+ hours): $600+
For larger families or more involved shoots that require a bit more coordination and time.
Note: These prices typically cover the session, editing, and an online gallery. Additional products like prints or albums may be sold separately (my digital images are included!).
My Pricing
I like to be transparent and not waste anyone's time (I know how it is to be strung along) so I have ALL my pricing posted on my website. You'll know right away if I am in your budget for creating some amazing frame worthy memories.
The Real Cost Behind the Photos
When you hire a photographer, you’re paying for more than just a shoot—you’re investing in the skills, the gear, and the time that goes into creating the perfect images. Between gear, software, ongoing education, and customer service, a professional photographer in Orlando might spend $5,000–$10,000 a year just to maintain their business. This is why prices for family sessions vary, depending on the photographer’s experience, quality, and what’s included in the package.
The "cheaper" photographers may not be licensed, insured, or pay taxes so they afford to charge pennies. They also may be new and are just starting out. There's an old saying that goes, "You get what you pay for".
I have years of experience under my belt, have had mentors, taken countless courses, and have a continual pursuit of creative growth, always refining my craft with a mindful eye on innovation and excellence in every shot.
Looking to capture beautiful family memories? Contact me today for more information on packages, available dates, and how we can customize your Orlando family session to fit your needs!
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